Screening tenants well is critically important to your real estate success. It's the foundation of maximizing cash flow while minimizing headaches. But, before you can screen a tenant, you need them to apply to live in your rental. Before that, you need to get their attention and pique their interest by marketing your rental. Before 1995, this article would have talked about newspaper ads and short phrases to use in order to minimize character counts and therefore costs (w/d 3/2...). However...